Using webinar.net to Sync Data to Marketo

Marketo is a marketing automation platform that enables marketers to manage personalized multi-channel programs and campaigns to prospects and customers.

Sending Data from Marketo to webinar.net

Register attendees by sending registration information from Marketo to webinar.net. In order for the integration to be complete, the Registration Field Mapping information below must be configured.

Once an attendee has registered, you can use the auto-join URL with the attendee's email address to log the attendee into the webinar.

Instructions: Marketo Integration with Webhook

Sending Data from webinar.net to Marketo

Complete the following steps to send data from webinar.net to Marketo. 

Enter Marketo REST API Access Information

 Select the Sync Data to Marketo tab. Enter the Marketo REST API access information, as shown in the example below.

After clicking Save, the hyperlink Change appears next to Marketo REST API Access allowing you to update your information at anytime. 

 

To sync registrants and their activities to Marketo, you will need to set up Field Mappings and Activity Mappings.

Note. To check you Marketo API daily usage click on Check Usage.

Set up Field Mappings

Specify the mappings between the registration fields and Marketo fields. For suggested API names, select  Turn on Suggestions. 

Update the fields as shown in the example below: 

With the ability to add additional fields.

 

Set up Activity Mappings

Specify the mappings between the activities and Marketo's Custom Activities. A description of required attributes for each activity is displayed so there's no need to refer to a guide document to see these attributes. Click View Attribute for additional information.

Use the following switch to disable the sync of registrant's activities to Marketo.

Manage Filters

Use filters to include or exclude registrants.

View Sync Tasks and Status

Select View Details to see the detailed information of each task, including the field mappings, activity mappings, registrant filters, as well as any failure messages.

Sync Task Details - Completed

Sync Task Details - Failed

The sync between webinar.net and Marketo can be automatic or manual.

For Live webinars, the data sync happens after the Live webinar schedule has ended and it will only happen once. For On-Demand webinars the data sync happens daily at midnight.

A manual sync can be performed at anytime by clicking on Start New Sync.

For further assistance, contact us through chat or send us an email at support@webinar.net.