Marketo Integration with Webhook

Marketo allows the use of webhooks to communicate with third-party web services. webinar.net's Webhook supports the use of the GET to retrieve data from a specific URL.

Step 1 - Registration Field Mappings

Navigate to the final step in your webinar configuration, Integration. 

Select the "Marketo Webhook" tab.

Note. If you do not see one please contact support at support@webinar.net.

Configure the following field mappings to generate the Marketo webhook payload template.

You can have attendees register through Marketo for your webinar. You must map the following fields from Marketo to webinar.net: 

• First Name
• Last Name
• Email Address

For registration fields that require attendee selections, a full field mapping is required.

Once all the fields have been successfully mapped, click [Save Mappings].

Step 2 - Marketo Webhook Setup 

Use the following settings to set up the webhook on the Marketo side.

Webhook URL
https://join.webinar.net/integrate/5dfd1c54dc0e8200142bc025/marketo

Note. This URL is unique per webinar.

Custom Header
Content-Type=application/json

Note. Use Marketo's Set Custom Header feature to add this header to the request.

Marketo - Set Custom Header:

Request Type
POST

Request Token Encoding
JSON

Response Type
JSON

Payload Template

{
  "firstName": {{lead.First Name}},
  "lastName": {{lead.Last Name}},
  "emailAddress": {{lead.Email Address}},
  "company": {{company.Company Name}},
  "jobTitle": {{lead.Job Title}},
  "field5e2887a3c90c0636f6caf3a9": ""
}

Step 3 - Apply Webhook on Marketo Side

For detailed instructions on in-application creation of Webhooks and how to add them to Smart Campaigns, please refer to the following articles:

• Create a Webhook
• Call Webhook
• Use a Webhook in a Smart Campaign

Step 4 - Integration Request Status

Clients can check integration requests in the Request History tab.

For further assistance, contact us through chat or send us an email at support@webinar.net.