Marketo Integration with Webhook

Marketo allows the use of webhooks to communicate with third-party web services. webinar.net's Webhook supports the use of the GET to retrieve data from a specific URL.

Step 1 - Enable Marketo Integration on webinar.net

Navigate to Account Settings by selecting your profile image in the lefthand navigation bar.

Under Personal Settings, Account Settings, select your company name.

Under API Credentials, click [Generate API Key & Secret] to generate your API credentials. 

After clicking on [Generate API Key & Secret] you will have access to your API Key and API Secret. Note, only the webinar.net account owner will have access to the API Credentials tab. 

Step 2 - Registration Field Mappings

Navigate to the final step in your webinar configuration, Integration. 

Select the "Marketo Webhook" tab.

Note. If you do not see one please contact support at support@webinar.net.

Configure the following field mappings to generate the Marketo webhook payload template.

You can have attendees register through Marketo for your webinar. You must map the following fields from Marketo to webinar.net: 

• First Name
• Last Name
• Email Address

For registration fields that require attendee selections, a full field mapping is required.

Once all the fields have been successfully mapped, click [Save Mappings].

Step 3 - Marketo Webhook Setup 

Use the following settings to set up the webhook on the Marketo side.

Webhook URL
https://join.webinar.net/integrate/5dfd1c54dc0e8200142bc025/marketo

Note. This URL is unique per webinar.

Custom Header
Content-Type=application/json

Note. Use Marketo's Set Custom Header feature to add this header to the request.

Marketo - Set Custom Header:

Request Type
POST

Request Token Encoding
JSON

Response Type
JSON

Payload Template

{
  "firstName": {{lead.First Name}},
  "lastName": {{lead.Last Name}},
  "emailAddress": {{lead.Email Address}},
  "company": {{company.Company Name}},
  "jobTitle": {{lead.Job Title}},
  "field5e2887a3c90c0636f6caf3a9": ""
}

 

Step 4 - Apply Webhook on Marketo Side

For detailed instructions on in-application creation of Webhooks and how to add them to Smart Campaigns, please refer to the following articles:

• Create a Webhook
• Call Webhook
• Use a Webhook in a Smart Campaign

Step 5 - Integration Request Status

Clients can check integration requests in the Request History tab.